Our dream and aspiration journey starts with a passion to give away a soft image of our country and one of the influential way to reach this dream is ‘tourism’. We as couple, besides our professional engagements (banker and development practitioner), are fond of tourism /travel because we believe that our country’s diversity deserves to be experienced. On the other hand, we strongly felt that through the company registration, we are able to institutionalize the diverse experience of our professional friends (associated with tourism), who has joined us in this passionate venture. Our niche is our pool of expert/professional who are there to serve the clients with maximum knowledge and quality services. This avenue will also give us the opportunity to use our experiences of event management, client connection/dealing and building long-term relationships.


Our mission is to host tourists from all over the world and to promote Pakistan as peaceful tourist destination.


To be a preferred incoming travel & tour agency by groups, communities and tour operators travelling to Pakistan.


  • To initiate related work towards promoting Pakistan as a peace loving and touristic country.
  • To cater diverse clients from across the globe with being intact with our values, ascribed by Rove Pakistan.
  • To enhance networking and to become improved service quality provider through learning.
  • To increase and contribute towards employment opportunities.

Our Values:

  • Responsibility: We commit to fulfil the needs of our clients, the partners and the environment through our work, responsibly.
  • Customer-Focused: We are committed in providing the highest level of customer service, as per their needs and aspirations.
  • Respect: We consider human diversity as strength and respect it. We encourage harmony and warmth between persons and the environment in which we are working.
  • Loyalty: We value our clients, partners and other stakeholders and we are reliable and trustworthy in all our relationships.
  • Readiness: We are proactive, prompt, and careful in fulfilling our tasks.
  • Teamwork: We believe in building and maintaining long-term, professional, win-win relationships with our professional team, partners and other stakeholders in order to achieve mutual success.